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Adamo Homes featured in Denver Business Journal

Jan 1, 2014

Our company has been featured in the Denver Business Journal this month. The article mentions our focus on active adult communities and the new demand for a house that is geared more toward what a suburban boomer consumer is looking for — smaller sizes with craftsman details throughout. You can read the full article below, and at its original source here.

Headline: Adamo Builders taps into boomer market with 'next step' homes
By Line: Dennis Huspeni
Denver Business Journal
Dec 18, 2013, 10:39am MST

A new homebuilder focused on providing "next step" houses for baby boomers in Douglas County and resort mountain towns has reached a deal it hopes will allow it to expand with the housing market here in 2014.

Adamo Builders of Castle Rock delivered 10 homes in the Castle Pines area in 2013, said co-founder Dean Amann, who partners with Mil Younkers. It recently teamed up with Dallas-based Stratford Land and Cecilian Worldwide, a marketing firm based in New Jersey.

“This partnership will create the most customer-focused homebuilder in America,” said Kathleen Cecilian, CEO of Cecilian Worldwide.

And by "next step," Adamo means homes for “active adults” from 45 to 70 years old who are looking to downsize into a “craft-built” single-family home, Amann said.

“It was advantageous to get the land during the downturn,” Amann said. “We launched with lock-and-leave homes pared for active adults. We hit the market because of the dissatisfaction with what builders were delivering — they weren’t for these buyers lifestyle.”

Cecilian introduced Younkers and Amann to Mark Drumm, chief risk officer for Stratford.

“We had been looking at homebuilding investments for some time,” Drumm said. “This is a good fit. Our focus is not on being down with the production builders, but with the discretionary buyer.”

Amann knows all about production builders, having been the former Rocky Mountain regional president for Pulte Homes, a subsidiary of PulteGroup Inc. and regional chief of Lennar Homes before that. Younkers was the former national purchasing and supply-chain president for Pulte, Amann said.

“Our strategy has been to look for the concentration of active adults in homes that are too big,” Amann said.

The homes are typically 2,000 square feet on the main floor — the homes are all ranch-style to avoid stairs — and 900-square-foot finished basements.

They ditched formal living rooms and went for common areas instead. Hallways are at a minimum with the expanded great room, flex-spaces and indoor-outdoor areas. The homes run from $500,000 to $750,000.

“We wanted to deliver a floor plan that will meet them where they live,” Amann said.

The company is banking on boomers who don’t want to go to the urban options of apartments and condos.

“The demand in this new real estate cycle will be strong for this healthy, low-maintenance lifestyle and we are pleased Adamo will be able to deliver a fresh approach to home design,” Younkers said.

The company expects $20 million in revenue in 2014.

“We’ve set the platform now to grow and expand,” Amann said. “We’re going for margins, not pace.”

“Stratford’s investment will help Adamo provide quality consumer oriented homes unencumbered by the constant demands of Wall Street for short-term financial returns that burden many national homebuilders,” said Drumm.

Adamo has 10 employees in Colorado and uses subcontractors they worked with previously.

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Tel: (303) 877-4980

E-mail: info@adamohomes.com

Address: Castle Rock, CO 80104

 

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